Business strategy consulting with a human-centered approach
Cybersapien’s approach to human-centered design, grounded in ISO standards, offers comprehensive solutions to a wide range of business challenges. Whether it’s resolving integration issues following an acquisition or streamlining complex government intake forms, our methods are tailored to tackle any scale of problem.
This success is attributed to our foundational focus, which anchors our strategies in fundamental principles to inform high-level decision-making.
By adhering to established standards, we ensure that every solution not only meets but exceeds the expectations of usability and user satisfaction, demonstrating our commitment to solving critical business issues effectively and efficiently.
01
Strategic business overhaul
Cybersapien undertook an award-winning project, deploying human-centered methodologies to revitalize Contently's content marketing platform. The team conducted in-depth interviews to harvest a wide range of user feedback. A detailed report including personas and journey maps, crafted by Cybersapien, established the blueprint for strategic enhancements to the platform. We facilitated workshops, harnessing collective team intelligence for groundbreaking ideation, effectively bridging the gap between current services and user expectations.
Cybersapien's strategic foresight paved the way for a clear, user-focused product evolution roadmap, ensuring that Contently's strategy was well-aligned with user needs and aspirations.
"Swapnali was able to get to the heart of our UX research. Her empathetic and active listening style resulted in high-quality and informative interviews. She quickly learned the content marketing ecosystem and understood the value proposition our product offered our users. Her research expertise, intelligence, and empathy resulted in valuable, actionable insights."
02
Triangulation advantage
Cybersapien led the strategic research that shaped the user experience direction for smarTours, focusing on solo travelers in their 50s and group tour organizers. The firm integrated insights from user interviews with quantitative data and competitive research, identifying critical pain points and mapping the impact of pains on the business.
This data triangulation was pivotal for Cybersapien in crafting an informed, nuanced customer journey that directed the teams to redefine the strategic roadmap to further enhance the traveler experience at various touchpoints.
"We were fortunate to work with Swapnali for an in-depth user research project at smarTours. The insights we were able to obtain were invaluable to our business as we look to grow. The project was well-organized, executed on-time and on budget. I look forward to working with Swapnali again and highly reocmmend her."
03
Strategic Transformation
Under the strategic guidance of Cybersapien at Essential Accessibility the landscape of digital solutions underwent substantial evolution. Cybersapien spearheaded the launch of three groundbreaking products, dramatically expanding the design team by integrating essential roles such as design operations and UX writing. This expansion enabled the seamless incremental redesign of a complex platform, marked by a commitment to data-driven methods and human-centered design principles. Insights derived from exhaustive UX research bolstered team discussions, focusing on usability and user-centric goals, which aligned the team towards unified user experience objectives.
Additionally, Cybersapien crafted robust frameworks for UX research, generating vital artifacts and orchestrating workshops that propelled forward-thinking problem-solving. This comprehensive strategy nurtured an enduring culture of innovation and continuous improvement within the team.
